Google Podcasts creator program


Frequently Asked Questions

We strongly encourage all applicants to read FAQs before submitting your application. Due to the volume of applications, we will not be able to respond to individual questions.

This blog post offers tips on how to make your application stand out. You can also watch our webinar on building a strong application and a second webinar featuring members of our current cohort.

When can I apply?

We are not currently accepting applications.

What are you looking for?

We are looking for creative, engaged producers who:

  • Represent a range of geographies, backgrounds, views, voices and styles
  • Either identify as marginalized in the current podcasting landscape – whether due to race, ethnicity, gender, religion, economic background, sexual orientation, age, physical abilities or some other reason – or intend to reach an audience that self-identifies as marginalized in the podcasting landscape
  • Have a fresh and compelling podcast idea
  • Have a sense of the audience they are trying to reach
  • Have a sense of how their show will sound
  • Are interested in making their podcasts sustainable in terms of growing revenue and audience

What are you not looking for?

While we are fans of many podcast formats, we believe the following types of shows will not benefit from this type of training:

  • Unstructured conversations
  • Live storytelling
  • Branded content - producers must have full editorial control over the podcast content
  • Single-season or terminal podcasts

What is the criteria you will use to select the winning teams?

Our reviewers will be looking at your application as a whole, with particular attention to the following:

  • Does the team represent or intend to reach an audience currently marginalized in the podcasting landscape (see “what are you looking for” section)?
  • Does this podcast idea demonstrate creativity and originality?
  • Does this podcast offer insight into broader issues or the human condition?
  • Does the team have a clear sense of the audience it wants to reach with the podcast, including why the audience has a need for the podcast?
  • Does the team seem curious, authentic, flexible and honest?
  • Does the team have a particularly interesting expertise or take on this idea?
  • Is the team able to dedicate the time necessary to complete the 20-week training?
  • Does the team seem to understand the time commitment necessary beyond the training to make a successful podcast?
  • Does the team have rights to tell the stories in the podcast or a plan to obtain them?

Regarding intellectual property, are there any strings attached for PRX and Google supporting these podcasts?

PRX and Google do not assume any rights to your intellectual property in this process, even at the application stage. You alone own your idea. PRX will ask each selected team to sign a letter of agreement covering payment terms, services and program expectations.

Can I apply again if I applied the first time?

Yes. Please highlight the work you have done since the first application and let us know about any new developments with your project.

If I applied the first time, is there a way I can edit my original application?

You can log into your Submittable account to view your original application (more info on how to do so here). However, you will need to start a new application for this round.

Can I apply even it's just me?

Yes, you can apply as a solo producer.

How many people should my team plan to send?

Maximum 3 people per team.

What if some members of my team cannot attend the training?

It is preferable for the key people in the podcast to attend the training. We are going to cover a lot of ground in the in-person trainings and teams who attend together will get the most out of it.

Do I need to speak English to participate in the program?

Yes. While the creator program is a global effort and we are very open to, and excited about, teams producing content in languages other than English, proficiency in English will be essential for full participation in the training program.

I can't find my language in the language options in the application.

Please chose the language closest to your primary languge and let us know in your extended podcast pitch.

I already have a podcast. Can I still apply?

Yes. We’re looking for fresh ideas that need some retooling, refining and a fresh start. Our main criteria are that teams be flexible about all ideas and open to feedback and change. In other words, either an existing podcast or a new idea for a podcast is fine to submit.

I don’t have a lot of production experience. Can I still enter?

Yes. However, if you’re totally new to podcasting, you will need to let us know why you are confident in your idea (be sure to do your research on similar podcasts out there) and why you are the person or team to bring it to life. We also recommend you get familiar with basic audio equipment and digital editing software the minute you finish reading this.

How many ideas can I submit?

One. Please send your absolute best idea.

Is the two-minute limit for the audio sample a hard limit?

Yes. The audio can be shorter than two minutes but not longer.

What are you listening for in my audio clip?

We’re looking for an original idea expressed clearly either through example or description. We want to hear what your show will sound like. Please do not use the time to restate your pitch. We’re open to exploring new forms; here’s your chance to get—and hold—our attention.

Does my audio clip have to be in English?

No. You can submit audio in any language. However, if you submit a sample in a language other than English, please provide an English transcript (Google translate transcript is fine).

Can I submit a video, resume, or extra material?

No. We will only accept an audio sample with your application.

If I haven’t settled on a title, can I apply with a working title?

Yes. A working title is fine, just be sure to note it.

What do you mean by a 20-week training, and where does it take place?

The 20-week training does not require you to uproot your life, though it will involve time and travel to Boston on a regular basis.

  • The program begins with a five-day bootcamp in Boston in late July.
  • Each month, you will participate in a "Creative Review" with additional training and a chance to present your podcast pitch to a group of panelists for feedback.
  • Between creative reviews, you will be working on assignments, connecting with your mentor, and participating in online webinars.
  • The program ends with a live performance to celebrate each team's progress.

The onsite training days take place at the PRX Podcast Garage in Boston, generally during business hours with optional dinners and activities in the evenings. Attendees will know the schedule in advance of each visit. We will not be able to provide childcare, though we are open to working with parents who wish to arrange their own childcare in Boston. While the in-person trainings are a touchstone of this program, we are committed to making this opportunity accessible to all the chosen teams.

During the course of the training, you will be deeply engaged in thinking about the audience for your podcast, what it will sound like and how to develop a solid plan for launch and production. You will be working closely with the other teams in the training and supporting each other in the process.

Note: PRX will pay for all transportation, lodging and food costs related to attending the training.

What do you mean when you say you’ll provide mentorship and podcast-relevant skill building?

Depending on needs of the team, PRX will provide support in the form of editorial input and technical assistance plus workshops on marketing, promotion, budgeting and branding.

How does the advisory committee work with teams?

The Google Podcasts creator program advisory committee members are global leaders in the industry. Some will assist PRX in selecting the winning teams. All will help spread the word about the program, mentor assigned teams, and participate in program events and trainings throughout the program.

What are the production expectations?

During the 20-week intensive training, teams will produce two pilot episodes. These will be developed with a heavy focus on understanding and defining an audience, creating prototypes and getting feedback from listeners. The teams will work in a rapid and focused way. The training is often compared to a sustained sprint.

At the final showcase, the teams will present their podcast using materials developed in the training. From there, each team will be expected to continue releasing episodes on a regular schedule, adding up to at least 10 episodes in the following 12 months. The exact release schedule will be determined for each team during the training process.

What time frame should our budget reflect?

Plan your budget based what it will cost to produce the show for a year. Be sure to watch our budgeting webinar.

I made a mistake on my application. Can I make some changes?

It is not possible to edit/update your application once it is submitted. You are able to withdraw a submission and begin again. We will be reviewing appliations on a rolling basis, so we encourage you to apply early and submit only once.