Podcasting 101

A 10-part instructional video series to support early-stage podcasters around the world, from PRX and the Google Podcasts creator program

Hosted by podcast veterans Luvvie Ajayi, author of the New York Times best-seller I’m Judging You: The Do-Better Manual and host of the Rants & Randomness and Jesus & Jollof podcasts, and Sean Rameswaram, host of Vox Media’s daily news podcast Today, Explained, this video series is subtitled and transcribed in Spanish, Hindi, French, Arabic and Portuguese to reach podcasters anywhere.


Episode 1: “Should I Make A Podcast?”

Anyone can make a podcast. But should you? Hosts Luvvie Ajayi and Sean Rameswaram share why they got into podcasting and discuss the key questions you should ask yourself if you think you might be ready to join them.

Episode 2: “Early Things to Consider” 

How long should your podcast be? Will it be a chat-cast, reported narrative or something else? And how frequently should you release new episodes? Luvvie talks you through the things you will want to consider before recording your podcast.


Episode 3: “Recording Audio” 

How to figure out the right microphone for you, how to find a quiet place to record and more pro tips from Sean.

Episode 4: “Interviewing” 

A good interview takes time and preparation. Luvvie walks you through the process of finding a guest, choosing your questions and the art of listening.


Episode 5: “Writing Scripts” 

Every podcast episode needs great characters and a strong structure. Sean breaks down three popular story structures and writing tips you can use when scripting your podcast.

Episode 6: “Editing Audio”

Even the most casual-sounding podcasts get stronger with editing. What are the key things to consider when choosing your audio editing software? What are the best practices to make your podcast sound great? Sean breaks down the basics.


Episode 7: “Publishing and Distributing”

You’ve made your podcast! Now to get it out into the world. Luvvie discusses RSS feeds, things to consider when choosing a hosting service and how to get yourself into all the podcast apps.

Episode 8: “Reaching Your Listeners”

If you want people to listen to your podcast, you have to put yourself out there. Luvvie walks you through everything from developing a tagline, logo and website to the importance of engaging your audience.


Episode 9: “Making Money” 

How do you make enough money to keep your podcast going? Sean discusses what should go into your budget, explains how sponsors use CPM to determine the value of advertisements and shares alternative ways to make money.

Episode 10: “Keeping Your Podcast Going”

In the final episode, Luvvie and Sean offer some words of advice and encouragement to beginner podcasters and speculate on the future of on-demand audio.